Media Kit

The Free To Dance Media Kit

Advertise with Free to Dance and Engage Over 20,000+ Dancers Each Month.

Free to Dance is a dynamic online publication for dance enthusiasts seeking daily information, news, interviews, lessons, and so much more. Plus, our feeds delivers the latest right to a dancer's inbox.

The Daily Online Hub For Dancers

FTD provides THE online resource and community for dancers who need to stay connected to all things dance. Totally unique, we publish the latest on artists, events, interviews, lessons, industry news, buzz, video, podcasts, performances, conferences, health, commentary and so much more - daily. Our readers have an insatiable passion for information. Free to Dance feeds that hunger all week long.

And no one delivers it the way we do! Free to Dance's classes, professional interviews and contests spring to life with sight sound and motion of digital video and audio content. Dancers remain engaged, watching, listening, and interacting with these stories, and thousands of their peers.


Our Readers Don't Want to Wait

It's the reason we publish daily. Dancers want news NOW and will no longer accept waiting months for tired stories and static lessons and interviews. Dancers used to miss an unbelievable amount of important information because of the limitations of print media. No longer. Free to Dance fills in the HUGE gaps left behind by the magazines and provides the preferred platform for players today and in the future.

The vast online medium, combined with a daily publishing for dance enthusiasts is THE FUTURE for readers and advertisers.

Written by Pro Dancers for All Dancers

Free to Dance was created by the pros for dancers of all levels. Our writers and contributors have hundreds of years of combined dancing experience and truly understand what fuels dancers' interests and passions. Our authentic voice has earned our readers' trust, and that powerful bond creates a perfect editorial environment for advertisers.

Active Reader Involvement

Free to Dance readers interact through our active comment/discussion and community, where they both consume and provide content. Readers' passionate participation is an integral component of the site's content.


How This Benefits Advertisers

Our readers are fearlessly loyal, vocal, and voracious for Free to Dance's forward thinking, envelope-pushing, smart, fun and lively approach to guitar news, entertainment, education, information and commentary. Advertisers who align themselves with our unique voice will engender trust and respect among our open, curious, and receptive audience that will ultimately become your best customers.

No More Guesswork About The Impact of Your Advertising

Advertisers on Free to Dance are able to monitor their advertising performance through trackable leads to their websites every day - and that's wonderful news for your bottom line.

The secret is out. Magazines can't really gage how many times your ad was seen, and syndicated research is simply a higher level of guesswork created to make you feel better about your ad spend. FTD provides the certainly of knowing which ads performed and which did not.

Advertise with Free to Dance for tangible ad tracking and more potential customers clicking through to your website. Try and get a magazine ad to do that for you!

Create Advertising that is Cutting Edge, Interactive, and Effective

With Free to Dance the sky's the limit! Create impactful campaigns that truly engage your best customers to your brand. Just imagine hundreds of thousands of dancers from all over the world open and receptive to your message, and then taking action.

Use our vast canvas to run video, audio, interactive, dynamic, direct and brand advertising. Anything's possible! Display a video factory tour. Use influential artists to promote a series dance line. Create vivid flash banners inviting readers to sign up for your company newsletter on the spot or capture vital information on prospects seeking your products. You can even develop direct feedback loops on new products or surveys on dance trends. All of these ideas are just the tip of the iceberg.

Advertising with Free to Dance brings your brand and direct marketing campaigns to life for those most interested, leading to more sales.

Don't wait! For immediate advertising opportunities, please contact us - ADTC@ASDance.com or call 415-828-6274.


Online Advertising Rates

Free To Dance

Run of Site and Fixed Placements

Big Ad Unit - Top Right Unit on the Homepage & Jump Pages
Unit Size: 300x250
CPM: $50.00 net

Leaderboard - Top Unit on all Jump Pages
Unit Size: 728x90
CPM: $50.00 net

Skyscraper - Left Column Unit on Homepage and Story pages
Unit Size: 120x600
CPM: $45.00 net

Square - Right Column Unit
Unit Size: 250x250
CPM: $45.00 net

Marketplace Ad
Unit Size: 150x150
1-Month Sponsorship
Cost - $500 net

Weekly Newsletter Sponsorship

Leaderboard Position - Top Unit
Unit Size: 728x90
1-Week Sponsorship
Cost - $1,000 net

Box Position - Upper Right Unit
Unit Size: 250x250
1-Week Sponsorship
Cost - $1,000 net

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Online Advertising Specs:

Creative Units for Website

All size measurements are in pixels (px).
Leaderboard- 728 x 90 px
Big Ad Unit- 300 x 250 px
Skyscraper: 120 x 600
Square Unit: 250 x 250

File size is 25k max., creative must be GIF or JPEG
Flash click URLs must be embedded. Standard Tag or GIF redirect with TIMESTAMP Animation looping OK-3x max.

Please provide click-url with all ads.
Note: iFrame/HTML with TIMESTAMP is preferred over Standard Tags
Standard tags are preferred over redirect.
SELF Track: Click commands/click through URL with TIMESTAMP

Rich Media available for Website ONLY

Rich Media including any Flash executions must be sized to any of the creative units listed above.

Flash file with click through URL
GIF with click through URL
Dart standard tags or redirect with TIMESTAMP
iFrame/HTML with TIMESTAMP
SELF Track: Click commands/click through URL with TIMESTAMP

Flash is accepted on our website only.
Flash is NOT supported with our online newsletters.
Flash click URLs MUST be embedded. Other Rich Media, including HTML is accepted on GuitarJamDaily.com only.

All formats accepted based upon QA testing. All third party tags which adhere to above specs are accepted.

Creative Units for Newsletters

All size measurements are in pixels (px).

Leaderboard- 728 x 90 px
Big Ad Unit - 300 x 250 or
Square Ad Unit - 250 x 250 px
Skyscraper - 120x600 px

Material Deadline

2 business days prior to campaign start
Please submit all creative or tags to ADTC@ASDance.com.